Al Wurai'ah Valley Visioning / Brand Design
Fujairah, UAE
17,000 acres
With a stunning piece of land ready for development, the client sought our services to redefine the location as a new resort destination and residential community. The varied landscape and the region’s history needed to be at the forefront of the identity. Through focused benchmarking of cultural heritage, resort communities and nature-based facilities, we developed four brand options, each with a unique program that integrated the land features. The final solution for The Canyons at Al Wurai'ah Valley was a mix of the best components from all options, touching upon the topography that played a major role in the development’s overall look and feel. The implementation of the project focused heavily on maintaining the key concept of allowing the land to define the program.
